
About Us

Democratizing sales & distribution through SumMor S&D platform
Helping challenger & emerging
brands since 2018


We aim to empower businesses
PAN India by 2025
Our investors


Angel investors
Meet the team

Ashok George
Founder & CEO
27+ years-industry experience across FMCG (Coca-Cola, Mother Dairy, Heritage, KDD) & service industries (Blue Dart, Team Productivity Consultants)
Led India S&M operations for over 9 years & India business operations for over 8 years for ambient, cold & frozen chain products across large, challenger & emerging brands.
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Rani Malhotra
Chief Digital Officer
Technology professional with 15 years of experience in engineering and leading technology innovation initiatives (Wipro and Capgemini). Founder of a tech consulting venture (Thinklabs) that was incubated at IIMB.

Rajiv Joshi
Founder & COO
27+ years of industry experience across FMCG (Heinz, Coca-Cola, Mother Dairy, Ruchi & Godfrey Phillips). He has extensive experience in developing and implementing sales & distribution standard operating procedures and key performing indicators at regional and national levels.

Kannan Sitaram
Mentor & Board Member
36+ years of experience across sales, marketing and strategy. He has been COO of Dabur India and CEO of Innovative foods. He has also been associated with Unilever, both in India and overseas.